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- ALFRESCO Identity Branding

THIS project involved creating an identity for a fictional company, which could be applied across multiple outputs. 'Alfresco' in a pre-packaged picnic company which aims to get people outdoors. Its pastel colour scheme is drawn from the outdoors, while the rounded, looping typography suggests freedom, leisure and relaxation. The patterns on the swing tags are inspired by shapes found in nature, and they are adapted to appear throughout the website.



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