THIS brief asked for a poster to advertise a public event of our choice. I chose the Melbourne Boat Show, as I felt a neat, logical poster would attract the event's primary audience even more than their current promotion. The poster uses hand drawn, technical layouts on a grid, overlaying a textured, navy blue background in order to resemble a blueprint. The overall effect is clear, concise and aesthetically pleasing. The poster is paired with a double sided map utilising the same colour scheme. The map folds out like a concertina for convenience.